Loans and Real Estate

Real Estate Investing – The Perfect Scenario

admin — Wed, 10 Mar 2010 06:03:26 +0000

Real Estate Investing – The Perfect Scenario

Most people havent got a clue when it comes to investing. I used to fit in that category. The part is that you dont have to be because there are people out there to teach you. One of the directions I found is Real Estate. The market across the country is prime for investors right now. Some areas are a little more prime than others. Colorado seems to be leading the curve for the rest of the nation so I will focus on the Denver area for the purpose of this article.

The foreclosure rate seems to be out of control in most areas; bad for mortgage companies and general consumers; good for investors. In the Denver area we having been seeing a record amount of foreclosure filings; approximately 500 100 per week. The two types of investments are flipping where the investor buys a property at a severely reduced price and does a little cosmetic or repair work and then sells it for a profit. Im sure you may have seen the TV shows dedicated to the professionals in this arena and rental properties.

Flipping:

In my opinion the flipping type of investment should be left to the professionals. They should and in most cases are very experienced in the art of finding the perfect house repairing and dressing it up to sell at a competitive price in a short amount of time. Usually they can estimate down to the penny however there may be some unforeseen issues with the house that could knock their margin completely out of line. Plus in a slow sellers market the price may have to be very low in order to get it sold quickly.

Rental:

I like the thought of rental properties right now. For every foreclosure there is a person and/or family in need of a place to live. Therefore the rental market is gradually increasing. These families are most often good people who pay their bills on time but got caught up in the mortgage fiasco of ARMs interest only and Neg Am products that were introduced to the public a few years ago. These people were sold something that they did not understand and then got whacked by a huge increase in their payment. Most of these people are going to be looking for housing comparable to what they just left but in a more affordable realm. When a foreclosure is filed by a mortgage company the home owner has a couple of options; they can work to get the payment together a continue to move forward; they can try to refinance but with the mortgage guidelines being revised its much more difficult to get a loan; they can walk away and let the bank foreclose usually leaving the house in shambles; or they can negotiate with the bank for a shortsale. This is my favorite.

A shortsale could be the investors best friend. The seller just wants to get out and the bank just wants to get as much as they can a foreclosure costs the bank a ton of money. The investor steps in makes an offer and purchases the house at a discount from the true market value and then with minimal repairs and/or changes is able to put it up on the market as a rental. The housing market will turn we have already seen a little evidence of it here in Denver and in a couple of years or so the equity will be at a point where selling the home makes sense. The investor makes a profit and moves along to the next opportunity.

Having a professional Realtor who is experienced in investment properties is critical to the process. There are certain nuances to investing in Real Estate. Time frames are an aspect of shortsales that most people dont expect. Sometimes a bank can take up to several months to approve the acceptance of a proposed payoff although if the process is followed a much shorter timeframe can be realized. Knowing how to structure an offer to get it accepted by the bank is also very important.

Here in Denver the investment opportunities are huge. Im sure the rest of the country will soon follow if they are not already there. Real Estate is still one of the most solid investments that exist; if it is done correctly.

About the writer: Brian L. Thomas is an experienced licensed Real Estate Broker in the Denver metro area of Colorado. He and his team help investors individuals and families with every aspect of Real Estate. Brian and his team have over 20 years of combined experience. Visit his website at http://www.SouthOfDenver.com.

Real Estate Glossary Part III

admin — Tue, 09 Mar 2010 09:46:05 +0000

Real Estate Glossary Part III

Successful real estate listing needs careful research loads of attention and clear understanding of terms that are used in the ongoing real estate industry. Understandably from last two articles we have constantly putting an effort to make our readers smarter when it comes to knowing the correct usage of real estate terminology. This new article contains few more words and their exact meaning. Lets take a brief look on the following words that mean a lot in real estate industry:

Commission: It is a percentage of the sale price of a property that has to be given to a real estate professional as a fee for his or her services for negotiating the transaction.

Condominium: a kind of property ownership in which a person owns a unit usually in a multiple complex. In this arrangement a condominium owner shares responsibility of common areas.

Conventional loan: A kind of loan given by a private organization usually no guaranteed by the U.S. government.

Cooperative Coop: In this arrangement a group of people buy a collective infrastructure and then each one is allowed to live in a specific unit of that collective possession.

Credit history: A record that states the individual’s debt payment. Lenders use this statement before providing adequate loan amount to the borrower.

Credit report: A report that states all debts including past and present and the timeliness of their repayment; a summary of an individual’s credit history.

Debttoincome ratio: A ratio that compare gross income to housing and nonhousing expenses. According to the provisions of the U.S. government it should not exceed over 29 of monthly gross income.

Deed: A contract that notifies the transfer of property from the seller to the buyer.

Deedinlieu: A contract provided to the lender to pay the debts especially to avoid situation like foreclosure.

Default: A situation in which the borrower fails to pay his monthly mortgage payments in a timely manner to meet his mortgage promise.

About the writer: Myself webmaster of http://www.realestatedirectories.com/ which is a real estate directory guide that provide all information related to real estate in various areas like real estate listing real estate resources and more.

Ready For A Destin Florida Condo?

admin — Mon, 08 Mar 2010 12:05:05 +0000

Ready For A Destin Florida Condo?

If you’re interested in getting a condo near the spectacular beaches which Destin Florida has to offer then you are hardly alone. People look at Destin Florida condos for one of two reasons they are interested in a vacation rental or they want to make a larger in the investment in the community by buying a condo here.

The Destin Florida Coast has by far the most beautiful beaches in the continental United States with sugar white sand clear emerald green water and the relaxed beach atmosphere…. of course you probably already know that don’t you? Regardless if you are interested in the 19miles of secluded sandy white beaches located about 20 minutes east of Destin or in older sections to the west on Okaloosa Island you will have fun enjoying all of the excitement the entire Destin Florida condo market has to offer.

For those seeking to buy a condo there is no better place to invest. Of course if you don’t know the market things can still go wrong. You need to choose wisely; but a Destin Florida condo is a great choice for a long term investment and the perfect getaway for any vacation!

As you can imagine there is a lot of demand for waterfront condos for sale in Destin Florida. This is a market where buyers have an advantage. With prices down and likely to stay that way for the near future now is the time to buy for a long term investment. Like any other property purchase you’ll want a professional on your side who really knows the market.

While sales have increased market recovery is still fragile due to the large number of condos 3336 units for sale in our local area along 40 miles of beach east and west of Destin Florida.

Uh oh….. you are one of those dreaded creatures in Destin…. TOURISTS!! Actually locals really like tourist but of course we have to joke about them just a little bit.

Destin is a very popular tourist “Destin”ation as we like to say here for those who are seeking beachfront rentals. If you are one of those who would like nothing more than to spend your vacation near our beautiful beaches then you have some options you can work with VRBO or other services with local property managers or directly with property owners. However you choose to look at properties in Destin you’ll need to pack your sunscreen and be ready to enjoy the beach and relaxation Destin has to offer.

Whether you are looking to vacation in Destin or to own a condo then you have some other factors to consider. Destin also offers an amazing shopping dining and fishing experience among other things. We are convienent to the area’s best dining nightlife water park zoo deep sea fishing sailing diving snorkeling and other area attractions.

We here in Destin Florida hope that you come visit and enjoy one of the available condo units here whether you are looking to resettle in Destin or are in the local parlance one of “them there tourists”.

About the writer: Sharron Cockayne is the webmaster capeverdepropertyguide.co.uk which gives everybody the chance of finding useful information about Investment in Cape Verde Property and also offers a Cape Verde Property Investment Guide in order to allow potential buyers to avoid any kind of incidents.

Property Renovation

admin — Sun, 07 Mar 2010 08:23:11 +0000

Property Renovation

The concept of property renovation is becoming more and more popular. For many people seeking a dream home in the sun carries along mental images of a home with character history and of course large and wellestablished gardens surrounding the property where of course renovation is a new revolution a new plan or frontier to conquer.

Older properties that are accessible for sale may often come with several benefits such as the property may be located within a peaceful scenic village setting but still very close to urban facilities and convenience. And the property may already be well established with flowering gardens enriched with mature fruits vegetable gardens grape vines even evergreen and other trees.

The place size and condition of the lot on which the property is built add greatly to the property value but unfortunately many properties available for sale have long been neglected just crying to get renovated. So for proprietors who have plenty of time energy patience and commitment property renovation offers immense opportunities with sleeves rolled up and good old fashioned elbow grease or subcontractors.

Properties in need of renovation are frequently for sale well bellow their true market value because they generally need a lot of work inside and / or outside. The location of renovation property directly within a nice area can add greatly to its final market value as this renovated value will be far more than the old value before remodeling. In short resale properties of these types mean great investment potential.

Another advantage of many renovation projects is the amount of land that comes with it. For instance it may be very possible to develop the estate further and expand the property renovation which can alternately add more buildings a pool and other facilities and outbuildings to the lot a great future business potential.

Before you consider property renovation take into account a few important points:

Check how long the property has been on the market either for rent lease or for sale. Basically if the property has been in the market for at least several months only then you should consider renovating it.

In older property buying you should be prepared for anything. You can renovate with new construction or simply by just refurbishing older structures like falling walls creating renewed property that can be sold at much greater profit than it was before.

Depending upon the property under consideration you should consult with the home remodeling and renovation specialists like roofers timber and damp are like after a hurricane specialists and electricians. Of course the less they charge for quality renovation work on your projects the better you and your wallet will benefit.

The extent of renovation often depends upon the date of the establishment of the property. In other words how many days it is been vacant and run down? Today everything needs to be modern and more high tech so you need to renovate it according to today’s power and other utility and system’s standards to spec. Of course you can leave this job up to architects and other specialists and planning department heads or for another time when it will be affordable to you.

When you have made your mind to renovate a property keep in mind a popular phrase “It cost twice as much as it thought it would.” Then manage your budget and build in some contingency.

Property renovation is probably the best way to go if you want to own lavish homes at reasonable prices. Plus it is an option to be considered if you wish to hold multiple properties as it can even give you a reasonable break from property taxes.

Other ideas to think about with regards to property renovation are first if have inherited some property it is best to renovate it in case you want to put it up for sale in the real estate market. And you may even want to renovate your own home just to make look good. Go for it!

About the writer:nbsp;nbsp;Barry Cunningham is one half of the BB Crew who are the hosts of Real Estate Radio USA. Real Estate Radio USA is an opinionated and provocativetalk radio show about promulgating wealth through real estate investing.Real Estate Radio USA is broadcast daily live worldwide at 4PM6PM. Check out the Real Estate Radio USA Blogzine

Physical Due Diligence – The LAST Step Before You Buy

admin — Sat, 06 Mar 2010 02:50:42 +0000

Physical Due Diligence – The LAST Step Before You Buy

Now we come to the fourth and last part of our Investortours’ Due Diligence Process the Physical Inspection of the Property. That’s right … we save the inspection of the physical aspects of the property until the very end.

Most inexperienced Commercial Investors will make the mistake of diving right in to the property inspection. We realize it is so tempting to get out there and inspect the property … and the issues are obvious and simple to figure out. However we suggest you first check Due Diligence steps IIII. Market : Financial : Tenant

Don’t even bother to look at the buildings until all three previous steps in the Due Diligence process are complete … here’s why.

If the Market is tanking …
If the Financials won’t give you the ROI your investors seek …
If the Property is saddled with a load of bad Tenants …

It doesn’t matter if it is the Taj Mahal itself … Don’t Buy It. NEVER EVER fall in love with a Property’s condition or amenities. How it looks does not determine its performance as an INVESTMENT..

The property’s physical beauty and flawless construction will be overwhelmed from the start. It will not PERFORM for you or your investors. The Market Financial or Tenant challenges will cripple performance every day you are an owner.

However once you have assured yourself:

The local Market is in the right phase for this Asset Type Asset Class and your Business Plan …
The Financial Analysis shows a reasonable chance of hitting your Return On Investment targets …
The Tenants appear to be good enough to form a stable income base under your management …

Inspect away … and let’s make sure the structure of the Property is sound before you buy. With Physical Due Diligence as the LAST step you will have all the bases covered.

Just remember you don’t have to do the inspecting yourself. Rule 1 Applies: “Commercial Property Investing is a Team Sport” especially in Due Diligence.

When you have a quality Local Property Manager on your Team they will not only do a full walk through of the property giving you a unit by unit breakdown of needed repairs and expense projections they will also do a Lease Audit verify the Seller’s tenant screening procedures and here’s the best part …

They will do all of this at NO CHARGE to you.

Think about that for a moment. It costs you nothing up front to get this kind of detailed reporting from an experienced Property Manager who is completely familiar with the Local Market. They provide the service because it gets them a head start on taking over the daytoday management of the property. This is one of the cleanest win:win partnerships in business.

Recap:Resist the urge to dive right in to Physical Due Diligence … save it until last … AFTER you have checked the Market the Financials and the Tenants.
Use your Team to get the job done on time and under budget.

To your investing success.

About the writer: Find fantastic deals in Arizona communities: Gilbert Homes for Sale and Glendale Houses for Sale and Gold Canyon AZ Homes.

Pays De La Loire

admin — Fri, 05 Mar 2010 02:21:04 +0000

Pays De La Loire

The French region Pays de la Loire is located in western France along the Atlantic Ocean. It is full of events all year long and full of places of interest. The castles in the Loire Valley are officially in the rgion Centre not in Pays de la Loire but it is not a long way to go there.

Begin by visiting Laval a beautiful medieval city Gurande a small walled town which is well known for its salt flats. Baug and its 15th century castle the 17th century apothecary of the Hotel Dieu are also of great interest.

The Cote d’Amour and the Jade Coast offer several fine sand beaches and caves to explore and they host the cities of La Baule Le Pouliguen Le Croisic Pornic and Pornichet.

La Baule is a seaside resort with expensive hotels and an 8 kms fine sand beach.

Le Croisic is more interesting and touristy with its fishing port at the end of the peninsula and its splendid old villas. The city used to be a worldwide supplier of salt.

Those who love snooping around in flea markets will be pleased as lots of towns organize such events. Saint Calais Bouchemaine Saint Corneille Olonne sur Mer and Benet flea markets for exemple all have more than 140 stalls.

There are lovely properties in the region. They are usually stone built such as this property reference 11184.

The island of Noirmoutier is also a great place of interest. There are two ways to reach it: the traditional “Passage du Gois” and the new bridge. At high tide the old Passage is completely submerged. The town of NoirmoutierenIle is a traditional port for the island and has a 12th century castle and church. Another fishing port on the island is in Herbaudire where you can enjoy lots of water activities. The traditional low buildings with whitewashed frontages are typical of the island. Noirmoutier provides a great deal of France’s table salt.

Events:

The Muse de la Vigne et du Vin dAnjou in SaintLambertduLattay provides twenty events in the vineyards all year long! These events take you to a different vineyard each time. This enables visitors to see the work on the vines during the different seasons and enjoy tastings with the winegrowers.

Nantes’ annual Celtomania festival focuses on Scotland Ireland Wales and Brittany. In celebration of this mysterious Iron Age folk this event provides exhibitions readings music and theatre shows all across the city. Musicians performe traditional but also contemporary sounds with of course a Celtic influence!

The Grape harvest celebration in the Chateau de Saumur has an organic market where you can try freshly squeezed grape fruit.

In Evron the French capital of quality beef the “Meat Festival” is an agricultural show with livestock judging exhibitions of local farmhouse produce and evening events. You will of course be able to taste local beef and Brits can compare it with Yorkshire puds!

About the writer: Matthieu Cany is Director of Sextant Pays de la Loire Property

Paraguay Real Estate

admin — Thu, 04 Mar 2010 02:20:58 +0000

Paraguay Real Estate

The small landlocked Paraguay real estate is no longer considered the ‘island surrounded by land’ in South America. Paraguay real estate has in recent years taken steps to overcome its geographic economic and political isolation and has opened up remarkably to the outside world.

Paraguay real estate may not have the dramatic tourist attractions of its more famous South American neighbors but what it does have is a spectacular range of unspoiled terrain that is perfect for nature lovers anglers and birdwatchers. The diverse Paraguay Real Estate ranges from rain forest ranches and subtropical farms to marshland and savanna. The vast Chaco region which is stark and sparsely populated is great for trekking.

Geography of Paraguay Real Estate

Paraguay real estate is divided into two separate natural regions by the Paraguay River. On the west is the vast arid Chaco region gigantic piedmont plain of scrub and marsh. On the east is the Paranentilde;a region a heady mixture of fertile grassy farmland valleys plateaus and rolling hills.

The eastern Paranentilde;a region is heavily populated and is home to almost 95 of Paraguayans. The climate here is more predictable and the geography of the land more hospitable. The broad Parana River is the only link between landlocked Paraguay real estate and the sea.

Asuncioacute;n the energetic capital of Paraguay real estate is located on the hills above the Rio Paraguay. Asuncion is a mix of colonial beauxart buildings and glitzy modern demeanor. Most of the finest attractions of Paraguay real estate are a short distance away from the capital. There’s Itaguaacute; the weaving capital famous for its spider web or ntilde;andutiacute; lace and also the lakeside resorts of San Bernadino and Areguaacute; both on Lago Ypacaraiacute;.

Buying Paraguay Real Estate

Foreigners are encouraged to engage in industry and commerce and there are no restrictions on foreigners buying and owning Paraguay real estate. However there are certain rules to comply with when it comes to purchasing Paraguay real estate.

A Notary Public is essential when buying or selling Paraguay real estate. The Notary Public is responsible for obtaining the certificates necessary for preparing the Transfer of Deed the tax clearance from the municipality; Cadastre or Zoning Certificate from the National Service of Cadastre; NonEncumbrance and Free Disposability of Assets from the General Direction and the Tax Compliance from the Ministry of Finance. The fees for this service vary and could be anything between 0.75 to 2 of the value of the property and the VAT due is 10.

After getting the Transfer of Deed notarized a Municipal Tax of 0.2 0.3 of the property cost has to be paid depending on the location of the property. The final step is registering the documents that are notarized at the Public Registry by the Notary Public. A fee of PGY 200000 US36 has to be paid towards registration and PGY 187000 US32 towards Adminitrative expenses. The Judiciary Tax is 0.74 of the value of the property. The whole process of purchasing and registering a property could take about 48 days to complete.

About the writer:nbsp;nbsp;PROTECT YOURSELF FROM A REAL ESTATE BEAR MARKET!

On all aspects of real estate and a free report on protecting your property value visit our website for a huge resource of articles features and downloads and at http://www.netplanet.org/index.html

Mexico Realtors In Playa Del Carmen Make The Relocation Process

admin — Wed, 03 Mar 2010 05:33:29 +0000

Mexico Realtors In Playa Del Carmen Make The Relocation Process Easy

Relocating to a new country can be exciting and scary. If your company is moving you to Mexico you may think about requesting a relocation specialist. They can help make your transition to Mexico as smooth as possible. Assistance finding housing and setting up utilities take the hassles out of longdistance house hunting. Once you leave they can also help sell or lease your property. Many companies offer relocation specialist services to employees so be sure to inquire.

A professional Mexico Real Estate agent can also help. They can find a house or apartment based on your needs. Many people think that living is Mexico is cheap but in fact it is not. You’ll need a guarantor to sign your lease. If your company is moving you they may sign but if you are an individual plan on providing a guarantor to complete the housing process. Many people think that foreigners cannot own real estate in Mexico but that is not the case. There are certain procedures that must be followed and your Mexico Realtor can advise you.

Certain things are always important when choosing a home and this is true in Mexico as well. Making sure your home is close to work school shopping and entertainment can save money and time and reduce stress. Some areas are more desirable than others and your professional Mexican real estate realtor can advise you on the statistics of particular areas you are interested in.

If your company did not move you finding a job in Mexico is often a function of whom you know. Your credentials are important and being bilingual is a huge bonus. Headhunters and online employment sites and forums will get you started in the right direction. The Mexican newspapers also run classified ads and many company web sites can be accessed over the Internet.

Reading and studying about Mexican language culture arts and crafts will help in the relocation process but the real experience will come in actually living in Mexico. It is important to keep an open mind and realize that once you become accustomed to the style of living you will find Mexico to be an incredible place.

With every new adventure comes some apprehension. But knowledge is power and experience is empowering. Learn all you can and enlist the help of your local professional Mexican Realtor. They can be an incredible source of knowledge and guidance when it comes to understanding the subtleties of living in a different culture. A Playa Del Carmen realtor can help you adjust to all aspects of your new Cancun Mexico Vacation Rentals beachfront condo.

Your beachfront property in Mexico is within your reach. Check out the real estate listings of Playa del Carmen Puerto Vallarta and Cancun for insight into this booming market.

Author: Tom Budniak

About the writer: Playa del Carmen Real Estate has many excellent real estate investment oportunities like Beachfront Condos Rental Villas Apartments etc. If you have any questions requests or need any advise regarding Playa del Carmen Real Estate Cancun Real Estate feel free to contact Tom Budniak of Playa Realty Executives for the best deals.

May You Trust The Bangkok Real Estate Agent?

admin — Tue, 02 Mar 2010 01:18:01 +0000

May You Trust The Bangkok Real Estate Agent?

Every foreign investor will be interested in finding out whether he can trust the Thai real estate agent in order to buy a Property in Bangkok; there are many real estate agencies in this city but you will have to make sure that you have chosen an agency that has a considerable and good reputation when it comes to dealing with the foreign investors who are mainly interested in investing their money into profitable real estate businesses. Good work ethics is to be searched for in order to find a reliable real estate agent that can provide you with all the help you need in order to find a profitable deal. Buying a property in this city is really easy but you will have to pay attention to the existing legislation; the actual transfer of all the titles is likely to require little time; in fact; this transaction will take just a couple of hours in order for the process to be completed. The title will show you the existence of a possible mortgage that comes along with a particular property; you may also find whether there are any loans related to the purchased property in order to make sure you know everything about your investment. The title will show you every type of loan that may be related to your Thai investment because all these legal deeds will be written on the title that will be handled to you.

The Bangkok real estate agent will provide you with all the necessary information because you will have to know whether the seller is entitled to sell the property or not; this aspect is always to be considered and checked in order to make sure that you have bought a valid title on a particular property without having to worry about the existence of other owners. You may even employ a solicitor in order to help you take care of the entire deal because this kind of professional assistance is not very expensive. On the contrary this service is quite cheap when compared to its European relatives and you may hire a solicitor in order to provide yourself with extra peace of mind. The real estate market that is to be found in Bangkok is not to be regarded as an unstable one that cannot provide you with the necessary services. But you have t make sure that the real estate agent is properly chosen in order to help you make the transaction.

But if you are planning to sell a house in Bangkok you may consider hiring a real estate agent in order to help you as well; his services are to be used because there are several advantages that will come along with the ordinary services. For instance you will be able to sell your house quite rapidly thus saving time and money. Every real estate agent in Bangkok is likely to come into close contact with many people who may be interested in purchasing your property. Another advantage will reside in the fact that you will be able to take full advantage of the agents knowledge when it comes to the Property in Bangkok; he will know how to sell your house in the proper manner and he will also receive the established cost that will include his commission as well.

Every real estate agent will provide you with the necessary tips in order to make your Property in Bangkok more desirable to the potential buyers; you may also trust the agent when it comes to finding the exact value of your property and you will be able to establish the final price as well by taking into account all the agents tips and advices. But there is no doubt that a Bangkok real estate agent will provide you with significant profits when helping you close the deals. If you are interested in investing your money in a property that is to be found in this city you may find choosing quite difficult because there are many affordable and profitable locations that will worth your initial investment.

But you will have to make your mind in order to know the exact type of property you are looking for. This country is a beautiful and affordable location but you will have to take a closer look to every property that may seem appealing to you in order to stay away from possible scams or frauds. The main benefits that may come along have to be considered before rushing into buying a Property in Bangkok.

About the writer: Bangkok real estate agent can be trusted in order to take care of your transactions when you are planning to buy a Property in Bangkok.

Marketing Sacramento Area Luxury Homes In A Slower Market

admin — Mon, 01 Mar 2010 06:43:46 +0000

Marketing Sacramento Area Luxury Homes In A Slower Market

As we all know the Sacramento luxury real estate market is quite different than it was just a couple years ago. More luxury homes are on the market they are sitting longer and the price points have come down from their record highs. Though the higher end of the Sacramento luxury home market hasn’t been affected like the 300000500000 range it isn’t fully immune from difficult market conditions.

As a professional Realtor specializing in marketing Sacramento luxury homes you are a business person. You run your own show you look after your bottom line and you always do your best to represent your clients in the best way possible.

Your first thought may be to cut back and there is nothing wrong with that. We all need to be a bit more careful in this changing economy taking the medium sized sedan to work instead of the large SUV going out to eat once a week instead of 3 times a week and taking a trip to San Francisco instead of Rome.

When it comes to YOUR business it’s all about making the CORRECT decisions. Sit down and truly evaluate where your money is going and which avenues are the most effective. Let’s assume you have just taken a new 1.7m listing in Granite Bay. Should you market it in a couple of cheaper 12x yearly publications aimed at all price points including 199k condos and mobile homes? Might it be a better investment to consider a publication that specializes only in homes of this caliber and at the very leastone that actually sells luxury homes? Has the sum total of your marketing in “all price point” publications to date ever sold a home for you listed over 750k?

The consumer research has long been in and it is as concise and conclusive as it was thirty years ago luxury home buyers seek exclusivity and view themselves as part of a special “club.” They differentiate themselves by the stores they patronize the publications they read and the cars they drive. Marketing that 1.7m Tuscan Beauty in a box in front of a Subway sandwich shop is akin to marketing Porsche’s at a 7eleven. When push comes to shove even a 500 investment without return is 500 down the hole. Making the decision to advertise in a well respected targeted upscale and results driven publication may cost you more in the short term but its something that will benefit your clients and continue to benefit you and your business for months and months to come.

All businesses from a momandpop diner to a large corporation need to promote their product. As a Realtor your product is your listings and your ability to sell them. Utilizing the proper promotional vehicle for a particular product is technically coined “niche marketingbut in this market or any market for that matter it should simply be called smart marketing.

About the writer: As we all know the Sacramento luxury real estate market is quite different than it was just a couple years ago. More Sacramento luxury homes are on the market they are sitting longer and the price points have come down from their record highs. As a Realtor your product is your listings and your ability to sell them. Utilizing the proper promotional vehicle for a particular product is technically coined “niche marketingbut in this market or any market for that matter it should simply be called smart marketing.